Hadi Mazen

Hadi Mazen, CEO and Founder of Ēlancē, began his entrepreneurial journey at just 12 years old, importing products from China to sell to classmates. By 15, he was actively involved in his family’s business, gaining hands-on experience in trade and operations. At 18, he decided to carve his own path, launching Ēlancē in 2017 as an online furniture store on Facebook. What started as a small venture quickly grew into one of Egypt’s leading furniture brands, known for its seamless blend of craftsmanship and modern aesthetics.

With a deep passion for business and design, Hadi has led Ēlancē to become a pioneering force in the industry. His strategic vision and innovative approach have positioned the brand as a leader in accessible luxury. Under his leadership, Ēlancē has redefined how customers experience furniture, focusing on high-quality, customizable pieces that bring personality into every space. Through a strong digital presence and a commitment to exceptional service, he has transformed the brand into a trusted name in the market.

Today, Hadi is steering Ēlancē toward regional expansion across the MENA region, ensuring that its signature style reaches a wider audience. By continuously pushing boundaries, he remains dedicated to shaping the future of furniture retail. His entrepreneurial spirit and customer-centric approach drive Ēlancē’s success, making it a brand that resonates with modern consumers who value both style and functionality.